Who We Are

A brand made for women by women and a resource for those who feel unrepresented by traditional feminine beauty standards.
Founded in Austin, Texas

INDIVIDUALITY
We admire your uniqueness and love you for it.

COMMUNITY
We create a safe space for you to be you.

DIVERSITY
We embrace what makes each of us different.

Our Mission
To build a community in which uniqueness is celebrated by redefining feminine stereotypes and offering solutions to embrace strong, confident, empowered women.
Meet the Team
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Life is a series of natural and spontaneous changes. Don’t resist them – that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like.Lao Tzu
LOVE WHAT YOU DO. DO WHAT YOU LOVE
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